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A newsletter for your customers is one of the very best ways to keep your company name at the top of the minds of your customers and your potential customers. It keeps you in touch.
You can use it to tell people about upcoming specials or events.
Print coupons just for your newsletter clients and run a test.
What is your business?
- Salon/Spa owner
- Small restaurant
- Gift shop
- Tea room
- Massage therapist
You might include a recipe, especially if you're a small grocery store, or ethnic food shop, or an organic farm. Perhaps you could consider an advice column telling your customers/clients how to or now not to do something.
Keep a list of questions that you typically get during the course of your business and consider answering one or more of them with each issue of your newsletter.
By evaluating your business and the needs of your customers/clients, you will never have a problem finding material that they will find helpful, and will remind them that when they need your goods or services, they'll be calling you.