Sunday, October 10, 2010

I'm Just a Small Business...Do I Need a Newsletter?

If you're not interested in turning a profit, and you don't mind losing your "hard-won" customers to the big boys down the street, then don't bother.

If, however, you're like most of the small biz owners I've talked to, you're pretty connected to your business.  You've invested blood, sweat, and tears into your business, and you're finally looking at a pretty healthy customer list.

Your problem might be that they don't come into your shop as often as you'd like.  This is where learning how to write newsletters can make the difference between thriving and closing your doors to business at some point in the future.

I'm interested to know what types of problems you, my readers, have.

  • Are you afraid to write a newsletter?
  • Are you afraid to write?
  • Do you know what to say to your customers?
  • What will bring them back in?
We're going to cover these and many other questions here in the upcoming weeks.

This time of year is often "make or break" for small biz owners, so let's see if we can help you to MAKE it this year!



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